12/04/2024

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Samsung and Lucky Motors join hands to assemble phones in Pakistan

Amazing news for all the Samsung lovers in Pakistan, as the tech giant has joined hands with Pakistan’s Lucky Motors – a subsidiary of Lucky Cement Limited – to assemble mobiles in the country.

The latest partnership was revealed by Lucky Cement in a letter written to the Pakistan Stock Exchange, which said that the company has “recently entered into an agreement with Samsung Gulf Electronics Co., FZE (Samsung) for producing Samsung branded Mobile Devices in Pakistan”.

The letter further informed that to follow up on its agreement, the company has already initiated the “process of seeking necessary regulatory approvals” including the filing of an application with the Pakistan Telecommunication Authority (PTA) for securing the license.

 

The company said that the production facility to produce Samsung mobiles will be located at Lucky Motor Corporation’s existing plant facility producing vehicles at Bin Qasim Industrial Park in Port Qasim, Karachi.

“The production facility is anticipated to be completed by end of December 2021,” it added.

The efforts of Lucky Motor were lauded by Chairman China Pakistan Economic Corridor (CPEC) Asim Bajwa saying that the agreement is a “landmark development”.

“This landmark development coupled with a number of upcoming Chinese mobile phone manufacturing facilities in Pakistan will expand our manufacturing base, help boost exports and create more jobs,” said Bajwa.

Hammad Azhar – Minister for Energy – also congratulated the Lucky Group for entering into a joint venture to manufacture smartphones in Pakistan.

“These positive developments are evidence of the success of Device Identification Registration & Blocking System (DIRBS) system that eliminated smuggling of phones. And then followed up by the mobile manufacturing policy last year,” said Azhar.